Motivait Blog

Updated regularly with inspiration and analysis from the team

Building trust, adaptability and engagement in a BANI environment

Roundtable reflections – Retail Street Talent 2026 Retail is no longer defined solely by product, price, location or service. Increasingly, the brands that stand out are those…

Loyalty in Uncertain Times: Why Customer Engagement Matters More Than Ever

The UK high street and hospitality sectors are once again facing a period of economic uncertainty. Several established brands and household names are closing stores or disappearing from the high street entirely. Brands such as River Island…

Designing the I love this… experience

The “Special” Relationship: Why Customer Experience Depends on Employee Engagement

The connection between Employee Experience (EX) and Customer Experience (CX) is often discussed, yet rarely fully understood. Across sectors - from hospitality and sports to financial services and transport - leaders…

How to Turn Customers into Brand Ambassadors: The 6 Stages of the Customer Journey

Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way.

Does Black Friday Create Loyal Customers – or Just Expensive One-Time Buyers?

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Between the posts: What Football Taught Me About Employee Engagement

Earlier in my life, I spent countless hours between the posts as a goalkeeper, dreaming of becoming a professional footballer. That dream didn’t quite materialise, but I was fortunate to enjoy playing the game at a decent level for many years.

Turn Shoppers into Brand Advocates: Seven Customer Engagement Strategies That Deliver Results

In Retail, Experience Is Everything. Let’s be honest: products can be copied. Prices can be undercut. But the one thing no competitor can replicate? The relationship you build with your customer.

Employee Experience: The Overlooked Driver of Customer Experience

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience.